Value, Strategy Execution and Leadership are the cornerstones of our culture.  Our mission is to help sales teams rise above the distractions and chaos and focus on the things that truly drive results and value.

Salire was founded in 2001 on the idea that there was a void in sales management disciplines.  It seemed like every sales manager (Manager - Director - VP - CEO) was reinventing the wheel and experimenting.  They didn't have time to re-invent the wheel or experiment.  We aspired to change that.

We also observed that sales teams were having a hard time closing their large deals.  They needed help on the big ones.  We also noticed that the customers they were selling to weren't effective in asking for internal budget dollars.

So we developed a series of tools and services to help.  Long story .... short.  We were very successful and developed hundreds of tools and delivered over 1,000 service engagements designed to help secure budget dollars.  We helped with over $1.2 billion in budget requests, it was working.

In 2012 we decided to sell the key services and software tools so that the market could continue to benefit from the great work we had been doing.  What a great team that was.

Now, 3 years later, we are relaunching Salire with renewed purpose.  The same purpose that we originally started with, helping sales leaders (and start-up CEOs) be more effective in their sales efforts.

We do three things really well


Provide Great Tools

This is the Quarterly Dashboard in our Sales Performance Tracking Tool.

This is the Quarterly Dashboard in our Sales Performance Tracking Tool.

Salire’s legacy has always been to build great tools that get the job done.  Our Tools Library is a collection of documents that help sales leaders do their jobs more quickly, professionally and efficiently. Typically, Microsoft Office documents, our tools are intended to be used to perform the daily tasks that CRM doesn’t focus on.  These tools go beyond the simple templates you can find on the internet.  They are well designed tools that are targeted, streamlined, customizable and very professional.  Our mission is to save leaders time in avoiding the tedious process of developing tools and empower them to look very professional when using them with their teams and management.


Contribute to the Sales Community

Adding value to the sales community is a core value for our team.  We’re not just focused on selling our stuff.  In today’s connected world, you must give to receive.  We publish thought leadership on a weekly basis and partner with other companies to make sure “good ideas” are freely shared for the world to use.  You can find our weekly Blog postings on LinkedIn Pulse, Twitter, Facebook and Google +.


Our Business of Sales Methodology helps our clients stay focused in 4 key areas of Partnering (Scale), Pipeline Development (Leading Indicator), Engage (Selling and Maintaining Client Success) and Manage (Training, Hiring, Forecasting, etc.)

Our Business of Sales Methodology helps our clients stay focused in 4 key areas of Partnering (Scale), Pipeline Development (Leading Indicator), Engage (Selling and Maintaining Client Success) and Manage (Training, Hiring, Forecasting, etc.)

Provide Great Services

All of our services are based on our methodology, The Business of Sales.   Our services work is primarily in support of our tools practice.    We want to make sure the tools we provide work well for our clients and that often requires customizing the core tools to fit the individual needs of each customer.  We are also active in delivering services around value training, sales management process design and coaching.  

Tony Kevin - Founder & CEO

Tony Kevin has 30 years of executive leadership, sales leadership and operations experience. His demonstrated leadership, drive, and performance has garnered him both respect in the industry and several senior level sales management roles. His career has ranged from creating and growing new companies to managing large sales and logistics teams.

Throughout his career he has focused on creating new ways to facilitate success for business and sales teams.  His innovations include; building a distributed cash flow analysis solution used by hundreds Fortune 500 companies in analyzing large technology projects, creating the Business of Sales framework that helps sales teams operate more successfully and developing a value engagement program that helps sales teams get beyond their lower level decision makers by developing better value stories for executives.

Tony’s leadership approach is grounded in his belief that leadership is about the success of his team members and more importantly that personal courage is the key to great leadership.   He attributes his success to his belief in laying the proper groundwork in strategy, culture, process and metrics, as well as his ability to build great teams who share his passion for excellence.

Tony's Status:  Tony is on a long term assignment and spends his "Salire" time working on development projects.

Tony's Story: Click here to learn more about Tony's journey through cancer and his commitment to keeping the Salire dream alive.



Mark Selleck

Leadership and business development consultant with deep expertise driving significant and sustained improvements in organizational performance and employee engagement through improved business processes, highly effective and modern management practices, and an atypical environment of high expectations. 

Proven track record exceeding multi-million-dollar revenue goals, as well as customer satisfaction and employee morale objectives, while creating value far beyond formal scope and responsibilities. 

Unique combination of strategic leadership and tactical execution, business acumen and technical expertise, and creative innovation with analytic reasoning.

Mark's Status:  Busy but available.


Andy Catterall

Andy Catterall has over 20 years of enterprise technology sales, sales leadership and consulting experience. Andy specializes in target account acquisition, global account management, sales operations and strategic partnership development, primarily in the context of the ecosystem.

During the mid-1990's, Andy sold and managed a $2M business-to-business marketing database project that was key to Microsoft's Windows 95 launch strategy. In 1997, he founded Integrity Marketing Services, an outsourced inside sales service provider that focused on developing sales opportunities for technology firms, which became a division of Salire in 2004. Since 2007, Andy has operated in global sales leadership roles in the enterprise cloud application development and consulting arenas.

Andy is known in the technology industry for his resourcefulness and passion for client satisfaction. One of the keys to his success is his commitment to building enduring value-added relationships. He possesses the innate ability to align the right resources at the right time in order to drive business value.

Andy's Status:  Andy is on a long term assignment and spends his "Salire" time working on development projects.


Salire has been great to work with. They are much more strategic than the other sales consultants we have worked with. Plus, they offer practical solutions that aren’t burdensome for the sales teams to embrace and utilize.
— Nick Deppen - Director - Data IO

Salire has helped us on countless client engagements where positioning the business value of our solutions was critical to our sales success. They’ve helped us close very large deals with some of the largest clients from the Fortune 1000.
— Woody Sessoms - SVP - Cisco Systems

Salire works with a series of independent sales management consultants to deliver our services.

Contact us to see who is available to help with your sales related needs.

Some of Our Clients

What We've Achieved

  • Delivered over 200 sales workshops to sales teams, business leaders and IT professionals around the world.
  • Developed world-class software (SaaS) platforms that help sales teams
  • Our solutions affected over $750 million in direct revenue for our clients
  • Developed an innovative cash flow analysis approach for complex technology projects that is used by several Fortune 100 IT organizations
  • Mentored and coached hundreds of sales leaders on the best practices of sales leadership and value selling
  • Provided mentorship and coaching to several new CEOs and their ventures


Vistage is the world's leading peer group for CEOs and business leaders.  With 20,000 members worldwide, Vistage is helping develop and grow great leadership for thousands of companies.  Based in Seattle, Mike Huse is one of their local Vistage Chairs and has been a mentor to Salire for 10 years.


Fill The Funnel

Fill the Funnel is the best site on the internet when it comes to getting information regarding great sales tools to help sales teams succeed.  Founded by our good friend, Miles Austin, in 2008.  Fill the Funnel has one of the largest sales social media followings of any company.  In addition to managing Fill the Funnel, Miles is an active speaker on topics like social selling and start up strategies.